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This Is How Tim Cook Explained Initial Apple Watch Sales

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The new head of Apple has a few words for us.

TechCrunch

Today Apple released strong earnings, with the iPhone leading the charge. Many analysts have been speculating on Apple Watch sales numbers. The company already announced that it wouldn’t break out specific numbers for the Apple Watch, but Tim Cook meticulously explained how Apple feels about Apple Watch sales during the earnings call.

The company reported $2.6 billion in revenue for other products, which includes iPods, Beats accessories and, yes, Apple Watches. For comparison’s sake, Apple reported $1.7 billion last quarter and $1.8 billion last year in Q3 2014.

During today’s earnings call, Apple CFO Luca Maestri said that “the revenue from other products grew sharply.” Apple Watch accounted for “well over 100% of the growth in Other.”

If we do a bit of back-of-the-envelope calculation, the Other category grew by $874 million year over year. It means that Apple sold “well over” $874 million worth of Apple Watches. It…

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